We built the tool we couldn't find

We come from the agency world. Over 10 years of SEO strategies, content production, and digital marketing for everything from local businesses to Nordic enterprise clients. We've sat in countless meetings with Semrush open in one tab and Google Analytics in the other, trying to explain why traffic is dropping even though rankings look fine.

The answer became obvious during 2024. Traffic was moving. Not to another search engine — away from search results entirely. People stopped clicking. They got the answer straight from ChatGPT, Perplexity, or Google's AI Overviews.

We watched it happen client after client. Search volume was still there, but the clicks disappeared. And the tools we relied on — Semrush, Ahrefs, Moz — had nothing to say about it. They were still measuring positions in a blue link list that fewer and fewer people cared about.

So we went looking for a tool that could answer the only question that mattered: is our brand mentioned when the AI answers?

What we found was either enterprise platforms with six-figure annual contracts and three months of onboarding, or half-finished beta tools that barely worked. Nothing that just delivered the data cleanly and clearly without unnecessary complexity.

So we built it ourselves.

Refora does one thing, and does it well. We ask AI models the same questions your customers ask. We analyze the responses. We show you exactly which brands get mentioned, which sources get cited, and where you stand compared to competitors. Every day, across every major AI platform.

No dashboard theater. No meaningless "AI scores" with no explanation. No feature bloat. Clean data, clear insights, and concrete actions you can act on immediately.

We're building Refora for the kind of marketer we are ourselves — the ones who want their toolkit clean, their data reliable, and the bullshit level at zero.

We're bootstrapped, profitable from day one as an ambition, and still answer personally in our Slack. If you want to know how AI talks about your brand, welcome.