See how you stack up against competitors in AI search
Compare your AI visibility, citations, and sentiment against up to 10 competitors. Identify where they're winning and where you have opportunities.
Why teams choose Competitor Benchmarking
Know Where You Stand
Instantly see if you're winning, losing, or competitive on every query that matters — with clear status labels and delta scores.
Uncover Blind Spots
Find untapped queries where no competitor dominates yet, so you can capture AI visibility before anyone else.
Close the Gap Faster
Get prioritized recommendations based on search volume and competitive delta to focus your content efforts where they'll have the biggest impact.
Add your competitors
Enter competitor domains or brand names. Refora automatically starts tracking their AI presence alongside yours.
- Track up to 10 competitors per workspace
- Auto-detection of competitor brands
- Historical data available from day one
Compare across every dimension
See how you compare on visibility score, citations, sentiment, and share of voice in unified dashboards.
- Multi-metric comparison tables
- Platform-specific breakdowns
- Trend comparison charts over time
Find and close gaps
Identify the most impactful queries where competitors outperform you and get actionable recommendations.
- Prioritized gap list by impact
- Content recommendations to close gaps
- Track progress as you improve
Platform coverage





Who uses Competitor Benchmarking
Competitive Intelligence
Stay ahead by monitoring how AI search engines position your competitors relative to your brand.
Content Gap Analysis
Discover what content competitors have that earns AI citations, then create better versions.
Agency Reporting
Show clients exactly how they compare to competitors in AI search with branded reports.
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Frequently asked questions
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