Competitor Benchmarking

See how you stack up against competitors in AI search

Compare your AI visibility, citations, and sentiment against up to 10 competitors. Identify where they're winning and where you have opportunities.

Your Brand+5
Competitor A+2
Competitor B-3

Why teams choose Competitor Benchmarking

Know Where You Stand

Instantly see if you're winning, losing, or competitive on every query that matters — with clear status labels and delta scores.

Uncover Blind Spots

Find untapped queries where no competitor dominates yet, so you can capture AI visibility before anyone else.

Close the Gap Faster

Get prioritized recommendations based on search volume and competitive delta to focus your content efforts where they'll have the biggest impact.

Add your competitors

Enter competitor domains or brand names. Refora automatically starts tracking their AI presence alongside yours.

  • Track up to 10 competitors per workspace
  • Auto-detection of competitor brands
  • Historical data available from day one
Your Brand+5
Competitor A+2
Competitor B-3

Compare across every dimension

See how you compare on visibility score, citations, sentiment, and share of voice in unified dashboards.

  • Multi-metric comparison tables
  • Platform-specific breakdowns
  • Trend comparison charts over time
Your Brand+5
Competitor A+2
Competitor B-3

Find and close gaps

Identify the most impactful queries where competitors outperform you and get actionable recommendations.

  • Prioritized gap list by impact
  • Content recommendations to close gaps
  • Track progress as you improve
Your Brand+5
Competitor A+2
Competitor B-3

Platform coverage

ChatGPT
ChatGPT
Perplexity
Perplexity
Gemini
Gemini
Claude
Claude
Google AI Overviews
Google AI Overviews

Who uses Competitor Benchmarking

Strategy Teams

Competitive Intelligence

Stay ahead by monitoring how AI search engines position your competitors relative to your brand.

Content Teams

Content Gap Analysis

Discover what content competitors have that earns AI citations, then create better versions.

Agencies

Agency Reporting

Show clients exactly how they compare to competitors in AI search with branded reports.

Trusted by teams at

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Frequently asked questions

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