Terms of Service

1. The Service

Refora is an AI visibility monitoring platform that tracks how brands are mentioned and cited across AI-powered search engines and assistants, including but not limited to ChatGPT, Perplexity, Gemini, and Google AI Overviews. The Service provides analytics, competitive intelligence, and actionable insights based on publicly available AI-generated responses.

2. Accounts

• You must be at least 18 years old to use the Service.
• You must provide accurate and complete information when creating an account.
• You are responsible for maintaining the security of your account credentials.
• You are responsible for all activity that occurs under your account.
• One person or organization may maintain multiple workspaces, but each account must represent a real person.
• Notify us immediately at support@refora.ai if you suspect unauthorized access to your account.

3. Subscriptions and Payments

Plans and billing

• The Service is offered through paid subscription plans as described on our pricing page.
• We may offer a free trial period. At the end of the trial, your subscription will begin unless you cancel.
• Subscriptions are billed in advance on a monthly or annual basis depending on your selected plan.
• All payments are processed securely through Stripe.
• Prices are listed in USD unless otherwise stated and are exclusive of applicable taxes.

Changes to pricing

• We may change our prices with at least 30 days' notice.
• Price changes will take effect at the start of your next billing cycle.
• If you do not agree with a price change, you may cancel your subscription before the next billing cycle.

Refunds

• Annual plans: If you cancel within the first 14 days, we will issue a full refund.
• Monthly plans: No refunds for partial months. Your access continues until the end of the current billing period.
• If the Service experiences significant downtime or failure to deliver core functionality, we will issue a pro-rata credit at our discretion.

4. Acceptable Use

You agree not to:

• Use the Service to monitor brands, domains, or queries for the purpose of harassing, defaming, or harming any person or organization.
• Attempt to reverse-engineer, decompile, or extract the source code of the Service.
• Access the Service through automated means (bots, scrapers) outside of our provided API.
• Resell, sublicense, or redistribute access to the Service without our written consent, except through our agency plan features.
• Use the Service in violation of any applicable law or regulation.
• Interfere with or disrupt the integrity or performance of the Service.
• Attempt to gain unauthorized access to other users' accounts or data.

We reserve the right to suspend or terminate your account if you violate these Terms.

5. Your Data

Ownership

• You retain all rights to the brand information, domain data, prompts, and configurations you provide to the Service.
• You own the reports and exports generated from your data.
• We do not claim ownership of your monitoring configurations, competitor lists, or account settings.

License to us

• You grant us a limited license to use your provided data solely to operate and improve the Service — for example, to query AI platforms on your behalf and generate analytics.
• We will not use your data to benefit other customers or share your competitive intelligence.

AI-generated content

• The AI responses collected by the Service are generated by third-party AI platforms (OpenAI, Google, Perplexity, etc.) and are subject to those platforms' terms of service.
• We do not guarantee the accuracy, completeness, or reliability of AI-generated content. AI responses may contain errors, biases, or hallucinations.
• The Service presents AI outputs as data points for analysis. We do not endorse or verify the claims made in AI-generated responses.

6. Intellectual Property

• The Service, including its design, code, features, documentation, and branding, is owned by Refora and protected by applicable intellectual property laws.
• "Refora" and our logo are our trademarks. You may not use them without our written permission.
• We welcome feedback and suggestions, but any ideas you submit may be used by us without obligation or compensation.

7. API Access

• API access may be included in certain plans or provided separately.
• API usage is subject to rate limits as specified in our API documentation.
• You may not use the API to build a competing product or service.
• We reserve the right to throttle or revoke API access if usage is excessive or abusive.

7a. AI Assistant Connections (MCP)

• You can connect Refora to AI assistants such as Claude and ChatGPT through our MCP server. Connections are read-only and are available on paid plans and during trials.
• You decide which Refora organization each connection can read, and you are responsible for who in your organization uses it.
• Data you request through an AI assistant is processed by that assistant's provider under its terms. We are not responsible for how the provider handles that data or for the content the assistant generates from it.
• Usage limits apply, currently 100 requests per hour per connection. We may change these limits, or suspend a connection, to protect the Service.
• You can disconnect at any time. Our Acceptable Use rules (section 4) also apply to connections.

8. Third-Party Services

The Service integrates with and depends on third-party platforms including:

• AI providers (OpenAI, Google, Perplexity, Anthropic) for querying AI models.
• Stripe for payment processing.
• DataForSEO for search volume data.

We are not responsible for the availability, accuracy, or terms of these third-party services. Changes to third-party APIs or terms may affect the functionality of the Service.

9. Availability and Support

• We aim for high availability but do not guarantee uninterrupted access to the Service.
• Planned maintenance will be communicated in advance when possible.
• Support is provided via email and Slack during business hours (CET). Response times vary by plan.
• Business plan customers receive priority support with dedicated response commitments.

10. Limitation of Liability

To the maximum extent permitted by law:

• The Service is provided "as is" and "as available" without warranties of any kind, express or implied.
• We do not warrant that the Service will be error-free, secure, or uninterrupted.
• We do not warrant the accuracy of AI-generated data, visibility scores, or analytics. These are estimates based on sampling and should not be relied upon as the sole basis for business decisions.
• Our total liability to you for any claim arising from or related to the Service is limited to the amount you have paid us in the 12 months preceding the claim.
• We are not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities.

11. Indemnification

You agree to indemnify and hold us harmless from any claims, damages, or expenses (including reasonable legal fees) arising from your use of the Service, your violation of these Terms, or your violation of any rights of a third party.

12. Termination

By you

• You may cancel your subscription at any time from your account settings or by contacting support@refora.ai.
• Upon cancellation, your access continues until the end of your current billing period.
• You may request deletion of your account and all associated data by contacting privacy@refora.ai.

By us

• We may suspend or terminate your account if you violate these Terms, with or without notice depending on the severity of the violation.
• We may discontinue the Service with at least 90 days' notice. In such case, we will provide a pro-rata refund for any prepaid period.

Effect of termination

• Upon termination, your right to use the Service ceases immediately (or at the end of your billing period for voluntary cancellation).
• We will retain your data for 30 days after termination to allow you to export it. After 30 days, your data will be permanently deleted.

13. Governing Law and Disputes

• These Terms are governed by the laws of Sweden.
• Any dispute arising from these Terms or the Service shall first be attempted to be resolved through good faith negotiation.
• If negotiation fails, disputes shall be resolved by the courts of Sweden.

14. Changes to These Terms

• We may update these Terms from time to time.
• If we make material changes, we will notify you by email or by posting a notice on the Service at least 30 days before the changes take effect.
• Continued use of the Service after changes take effect constitutes acceptance of the new Terms.
• If you do not agree with the changes, you may cancel your subscription before they take effect.

15. General

• If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full effect.
• Our failure to enforce any right or provision does not constitute a waiver.
• These Terms constitute the entire agreement between you and Refora AB regarding the Service.
• You may not assign or transfer your account or these Terms without our consent.

16. Contact

If you have questions about these Terms:

Contracting party: Refora AB
Company registration number: 559605-1556
Email: support@refora.ai
Security issues: security@refora.ai
Website: refora.ai/contact