Measure your brand's share of AI conversations
Quantify how much of the AI-generated conversation in your industry features your brand versus competitors. Track share-of-voice trends across topics and platforms.
Why teams choose Share of Voice
Market Share Metrics
See your exact percentage of AI-generated brand mentions compared to the total market.
Topic Breakdown
Understand which topics you dominate and where competitors own the conversation.
Trend Analysis
Track weekly and monthly SOV trends to measure the impact of your content strategy.
Define your competitive landscape
Add up to 10 competitors and the queries that matter to your business. Refora calculates share-of-voice automatically.
- Add competitors by domain or brand name
- Auto-suggested industry queries
- Custom query groups by topic
Visualize market share
Interactive charts show your brand's share of AI conversations compared to competitors across every platform.
- Pie charts and bar charts by platform
- Filterable by date range and topic
- Exportable reports for stakeholders
Identify growth opportunities
Find the topics and queries where you're underrepresented and prioritize content creation accordingly.
- Gap analysis by topic cluster
- Opportunity scoring based on search volume
- Content recommendations to grow SOV
Platform coverage
Who uses Share of Voice
Market Intelligence
Quantify your brand's presence in the fastest-growing search channel and report to stakeholders.
Competitive Strategy
Understand exactly where competitors are winning in AI conversations and develop counter-strategies.
Content Prioritization
Focus content creation on topics where you have the biggest share-of-voice growth opportunity.
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Frequently asked questions
Explore all features
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Learn moreShare of Voice
Quantify how much of the AI-generated conversation in your industry features your brand versus competitors. Track share-…
Currently viewingCompetitor Benchmarking
Compare your AI visibility, citations, and sentiment against up to 10 competitors. Identify where they're winning and wh…
Learn moreSentiment Analysis
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Connect the Refora MCP server to the AI assistant your team already uses. Ask about your AI visibility, prompts, citatio…
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