Sentiment Analysis

Understand how AI portrays your brand's reputation

Analyze the sentiment and tone of AI-generated mentions of your brand. Detect negative portrayals early and track reputation shifts across platforms.

62%

Positive

28%

Neutral

10%

Negative

Why teams choose Sentiment Analysis

Catch Issues Before They Spread

AI responses reach millions daily. Detect negative brand portrayals early so you can act before misconceptions become the default answer.

Understand the Full Picture

Go beyond mentions — see the exact tone, framing, and context AI uses when describing your brand, products, and competitors.

Stay Ahead of Shifts

Get instant alerts when sentiment changes, so your team can respond to reputation risks or capitalize on positive momentum.

Automatic sentiment scoring

Every AI mention of your brand is automatically scored for sentiment — positive, neutral, or negative — with detailed reasoning.

  • NLP-powered sentiment classification
  • Confidence scoring for each analysis
  • Full response text with highlights

62%

Positive

28%

Neutral

10%

Negative

Track sentiment trends

Monitor how AI's portrayal of your brand evolves over time, by platform and by topic.

  • Daily sentiment trend charts
  • Platform-specific sentiment comparison
  • Topic-level sentiment breakdown

12.5%

Visibility Score

47

Citations

5

Platforms

30-day trend

Respond to reputation risks

When negative sentiment is detected, get context on what's causing it and recommendations to address it.

  • Root-cause analysis for negative shifts
  • Content recommendations to improve portrayal
  • Track sentiment recovery over time

62%

Positive

28%

Neutral

10%

Negative

Platform coverage

ChatGPT
ChatGPT
Perplexity
Perplexity
Gemini
Gemini
Claude
Claude

Who uses Sentiment Analysis

Brand Managers

Brand Safety

Ensure AI search engines portray your brand accurately and positively to users.

PR & Comms Teams

Crisis Detection

Detect emerging reputation issues in AI responses before they appear in traditional media.

Product Marketing

Product Perception

Track how AI describes your products compared to competitors to inform messaging.

Trusted by teams at

Göta KreditCambozaPantlånRiksskyddSvenska AlarmKassaroKaffekassan

Frequently asked questions

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Start using Sentiment Analysis today

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