Case Study: How a SaaS Brand Increased AI Visibility by 340%
The Challenge
A mid-market B2B SaaS company in the project management space noticed that despite strong Google rankings, their brand was rarely mentioned in AI search responses. Competitors were consistently recommended by ChatGPT and Perplexity, while their product was virtually invisible in AI-generated recommendations.
Using Refora, they discovered that their AI visibility score was 12 out of 100, while their top three competitors averaged 67. The gap was costing them an estimated 2,000+ monthly qualified impressions in AI search.
The GEO Strategy
Based on Refora's analysis, the team implemented a three-month GEO strategy focused on three areas: building entity authority through strategic PR and thought leadership, optimizing their key product pages for AI extractability, and creating comparison content that directly addressed the queries where competitors were being cited.
They restructured their product documentation to include clear, self-contained feature descriptions and created a comprehensive comparison hub that honestly compared their product with alternatives — a counterintuitive move that significantly improved their AI citation rates.
The Results
After three months, their AI visibility score increased from 12 to 53 — a 340% improvement. More importantly, they saw a 180% increase in qualified demo requests that could be attributed to AI search channels. ChatGPT went from never mentioning their brand to including it in 45% of relevant comparison queries.
The investment in GEO also had a positive spillover effect on their traditional SEO: the authority-building activities improved their domain rating by 15 points, and the comparison content ranked well organically, creating a virtuous cycle of visibility.
Refora Team
Author
The Refora team builds tools that help brands understand and improve their visibility in AI-generated search results.