Refora vs Otterly — 2026
TL;DR
Refora and Otterly both help brands monitor AI search visibility. Refora provides a full GEO platform with citation tracking, sentiment analysis, and content recommendations. Otterly focuses on AI search tracking with a clean, simple interface. Refora offers more depth; Otterly offers simplicity.
Feature comparison
| Feature | Refora | Otterly |
|---|---|---|
| Monitoring | ||
| Daily AI visibility tracking | ||
| ChatGPT monitoring | ||
| Perplexity monitoring | ||
| Gemini monitoring | ||
| Google AI Overviews | ||
| Claude monitoring | ||
| Analytics | ||
| Visibility score | ||
| Citation tracking | Limited | |
| Share of voice | ||
| Sentiment analysis | ||
| Competitor benchmarking | ||
| Reporting & Integrations | ||
| Google Search Console | ||
| Slack notifications | ||
| API access | Pro+ | |
| Custom exports | Limited | |
| Pricing & Support | ||
| Free trial | 7 days | 7 days |
| Starting price | $49/mo | $39/mo |
| Email support | ||
Feature Depth vs. Simplicity
Refora offers a comprehensive GEO platform with sentiment analysis, content recommendations, and share-of-voice metrics. Otterly keeps things simple with core tracking features and a clean UI.
Refora strengths
- Full-stack GEO analytics
- Sentiment analysis included
- Content optimization recommendations
Otterly strengths
- Simpler, easier-to-learn interface
- Faster onboarding
- Lower entry price
Platform Coverage
Refora tracks across 5 AI platforms. Otterly covers the main three (ChatGPT, Perplexity, Gemini) without Google AI Overviews or Claude.
Refora strengths
- 5 AI platforms monitored
- Google AI Overviews included
- Claude monitoring
Otterly strengths
- Solid coverage of top 3 platforms
- Fast data refresh
Integrations & Reporting
Refora connects with GSC, Sheets, Looker, and offers API access. Otterly has Slack integration but limited export capabilities.
Refora strengths
- GSC integration for combined insights
- REST API on Pro plans
- Looker Studio connector
Otterly strengths
- Native Slack integration
- Simple dashboard sharing
Pricing comparison
Refora
- • 10 prompts
- • 1 AI model
- • 7-day trial
- • 50 prompts
- • 3 AI models
- • API access
- • 200 prompts
- • 3 AI models
- • Dedicated CSM
Otterly
- • 15 queries
- • 3 platforms
- • 50 queries
- • 3 platforms
- • 200 queries
- • Multi-workspace
Which should you choose?
Choose Refora if…
- You want comprehensive GEO analytics beyond basic tracking
- You need sentiment analysis and content recommendations
- You need Google AI Overviews and Claude monitoring
- You want API access and GSC integration
Choose Otterly if…
- You prefer a simple, lightweight tracking tool
- You're on a tight budget and need the lowest entry price
- You only need to monitor ChatGPT, Perplexity, and Gemini