Refora in the press
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November 1, 2026
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About Refora
Refora is a Swedish AI visibility platform that shows brands what AI assistants say about them, and what to do about it. Refora tracks the questions buyers ask across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Mistral, and shows which brands and sources each answer mentions. It then turns those findings into concrete actions and re-checks the AI engines to show whether the change worked.
Founder
David Appelros is the founder of Refora. He has spent his career in performance marketing and search. He co-founded a Swedish performance marketing agency and grew it into one of the country's fastest-growing companies, recognized as a Dagens Industri Gazelle. He created Sweden's first fully AI-generated advertising campaign and built and sold a digital signage company. In 2026, Refora was selected for Google for Startups Immersion, powered by Antler. Musician at heart, with around 100 gigs played with his rock band. More about David
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- Founder photo: coming soon
Media contact
David Appelros, founder · david@refora.ai
Refora AB · Sweden · Making brands the answer